Integration Path and Practice of “Performance” and “Narration” in Medical Science Popularization under the MORE Model

Abstract

Objective：Based on the opportunities and challenges of medical science popularization in the new media era, and in accordance with the strategic requirement of "strengthening the construction of national science popularization capacity", this study takesthe "Xiaohua Xinqingnian" Science Popularization Team of the First Affiliated Hospital of Xi’an Medical University as a typical case. It explores the in-depth integration path of "narration" (construction of content professionalism) and "performance" (innovation of visualform) in medical science popularization, analyzes the operation mechanism of its "MORE Model", and refines a replicable and innovative paradigm for the construction of medical science popularization teams, so as to provide a reference for the popularization of scientific and technological resources and the development of scientific culture.Methods: A typical case study method was adopted, with a systematic analysis carried out from three dimensions: literature review and theoretical basis, model deconstruction, and integration mechanismand effectiveness.Results: This study sorted out and summarized the practical experience of the team in content production, effectiveness evaluation and social impact, and clarified the core connotation and implementation path of the "MORE Model".Conclusions: This model provides an empirical example and theoretical enlightenment for balancing professionalism and popularization in medical science popularization and avoiding the risk of information distortion in the new media era.