Exploratory Research on the Promotion of Ideological and Political Education via University WeChat Public Platforms in the Information Age

Abstract

In the context of today’s information age, online media has garnered widespread public favor and attention. As a prominent social media platform, WeChat Public Accounts have become a vital channel for ideological and political education in universities, leveraging their real-time communication capabilities and user-friendly features. How to fully leverage the technical advantages of WeChat Public Accounts to enhance ideological and political education in universities has become a key research focus for academic propaganda teams. This paper analyzes the current application and practical outcomes of WeChat Public Platforms, proposes platform optimization strategies, and explores innovative approaches for ideological publicity in the new digital era.